FCA Automobility
UX • Web • Development

Human Centered Design

This was a great opportunity to work with an amazing team to develop a brand campaign for people with disabilities. We utilized a Human-centered design (HCD) approach for creating an experience where usability and accessibility were at the forefront. Leading the digital team effort, we produced an award-winning website that was inspiring and felt human. My direct role included the following.

  • Persona development
  • Prototyping
  • UX design
  • Information architecture (IA)
  • Front end development
  • User testing
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2017 Hermes Platinum Award Winner: Multi-Media Campaign