FCA Automobility
UX • Web • Development
Human Centered Design
This was a great opportunity to work with an amazing team to develop a brand campaign for people with disabilities. We utilized a Human-centered design (HCD) approach for creating an experience where usability and accessibility were at the forefront. Leading the digital team effort, we produced an award-winning website that was inspiring and felt human. My direct role included the following.
- Persona development
- Prototyping
- UX design
- Information architecture (IA)
- Front end development
- User testing
